Sleepwell presents The Sacred Amritsar 2024 begins with a magical Opening Reception filled with music & poetry!

Amritsar : The second edition of The Sacred Amritsar, presented by Sleepwell and supported by Rangla Punjab, had its magnificent Opening Reception at The Earth Amritsar. The evening featured the coming together of some of India’s best poets and performers. The Reception set the tone for the splendid two days of the festival, to be held on the 24th and 25th of February, featuring a range of exciting programmes, including morning and evening musical performances at The Earth and Gobindgarh Fort respectively, enriching discourse at The Partition Museum in the afternoons, a specially-curated heritage walk, and much more.
At the Opening Reception, renowned Indian lyricist and playback singer Swanand Kirkere; playwright, writer, and podcaster Sarbpreet Singh; and academic, architect, and poet Sarbjot Singh Behl, joined writer and poet Saumya Kulshreshtha in a session celebrating poetry and the profound impact this craft carries. They recited evocative verses and captivated the audience with their insights on poetry. The evening also featured a phenomenal performance by renowned Sufi singer Karam Rajput.
The festival was inaugurated by Namita Gautam Director – Managing Trustee, Sleepwell Foundation and Managing Director, Teamwork Arts, Sanjoy K. Roy.
Namita Gautam, Director – Managing Trustee, Sleepwell Foundation, expressed, “For more than fifty years now, we are in the business of making people sleep well and our aim has been to foster emotional, physical, and spiritual well-being through our diverse range of products. While our primary focus is on enhancing sleep quality, we also believe in prioritizing the well-being of individuals. Our commitment lies not only in ensuring a restful night’s sleep but also in providing a serene environment to experience ‘Sukoon.’ ‘Sukoon,’ isn’t just a word for us; it embodies the very essence of our philosophy. We are immensely grateful for the tremendous response that we have received for the second edition of ‘The Sacred Amritsar’. A heartfelt thank you to all the artists, performers, attendees and Teamwork Arts who contributed to making this year’s event as memorable as the first.”
Welcoming everyone to the second edition of the festival, Sanjoy Roy, Managing Director – Teamwork Arts, said “We are delighted to open the 2nd Sleepwell presents The Sacred Amritsar, a tribute to the rich cultural heritage and illustrious history of the region and the holy city. Over the course of two days, we offer an immersive and intellectually stimulating journey through, poetry, Sufi music, engaging discourse, and immersive heritage walks, attendees will have the opportunity to gain insights into the essence of our collective heritage and identity and history of the city.”
Presented by Sleepwell and supported by Rangla Punjab, The Sacred Amritsar is a celebration that embraces the diverse spectrum of verse, deeply rooted in openness, accessibility, and inclusivity. Scheduled for two days from February 24th to 25th, 2024, the festival promises a mix of music, poetry, heritage walks, special Amritsari cuisine, literary discussions, and more.
The morning musical performances of the festival will unfold at The Earth Amritsar, while the evening performances will be against the majestic backdrop of the Gobindgarh Fort. The afternoon sessions at The Partition Museum, some of which are presented by Rangla Punjab, will feature a range of enriching conversations by prominent thinkers, performers, poets, writers, and artists.