Vijay Deverakonda’s Streetwear brand Rowdy collaborates with BREEZER Vivid Shuffle
Delhi : Vijay Deverakonda, brand ambassador of BREEZER Vivid Shuffle, has strengthened his collaboration with the platform through a limited edition merchandise launch with his brand Rowdy. The merch was dropped on 3rd November on The Rowdy Club’s website. India’s biggest hip-hop league has been giving voice to hip-hop talent for half a decade and now will further enable voice of the streets through this new Rowdy Wear.
The limited edition of t-shirts, hoodies, track pants, and jackets, are available in an array of colours, in line with BREEZER Vivid Shuffle’s Live Life In Colour philosophy. Setting the tone for the season with the Rowdiest breezy looks, the line features fun, sporty, and sassy looks with the pastel daze. This capsule is an extension of bold, playful and vibrant personalities who are ready to take over the world. The line, designed by R. Raksha and Punit Mukesh, from The Rowdy Club, captures the expression of freedom, confidence & the dauntless spirit of the youth. With an inspiring motto ‘Live Life In Colour’, the capsule features one-of-a-kind designs that stand out from everything else.
Commenting on this new collaboration, Vijay Deverakonda said, “Rowdy stands for fashion that is bold, breezy, and unfiltered. On the other hand, having been associated with BREEZER Vivid Shuffle for two years now, I have seen it provide a platform for the Voice of The Streets; the talent that embodies the same ethos. I am excited for this new merch that brings alive the spirit of the Rowdies as well as the energy of BREEZER Vivid Shuffle!”
Adding to this, Arti Haleja, Category and Brand Lead, RTD AMEA, Bacardi said, “This year is a milestone year for BREEZER Vivid Shuffle as we hit our 5 season mark. We have always wanted to celebrate the hip-hop culture in India and take it mainstream. With this first ever limited edition merch drop, we go beyond music and dance, and celebrate the hip-hop streetwear. Vijay Deverakonda’s The Rowdy Club, is a brand that embodies our Voice of the Street ethos, just like Vijay himself. We are extremely happy to have collaborated with Rowdy and bring yet another avenue for audiences and artists to Live Life In Colour!”
