Shriram Automall ties up with Ashok Leyland to facilitate their entry into Pre-owned Commercial Vehicles Business
Chennai : Shriram Automall India Ltd. (SAMIL), India’s leading Marketplace connecting pre-owned vehicles & equipment buyers and sellers, today signed a MoU with Ashok Leyland to launch an exclusive platform for pre-owned commercial vehicle business. Company`s Phygital platform (Physical plus Digital) will facilitate an exchange, disposal and purchase of old commercial vehicles. With this arrangement SAMIL aims to organize the pre- owned vehicle market by leveraging its digital auction ecosystem along with 100+ physical Automalls spread across the country.
Through this exclusive agreement, SAMIL will provide its online, offline auction platforms to all potential buyers approaching dealers of Ashok Leyland to sell their used vehicles and purchase new vehicles with quick turnaround time, best resale value and hassle free processes. Customers can also avail the value benefits of allied services like parking, logistics, trade finance & insurance from SAMIL which makes the asset procurement process simpler.
Sharing his views over the tie-up, Mr. Sameer Malhotra, CEO, Shriram Automall India Limited (SAMIL) said: “It gives us immense pleasure to collaborate with Ashok Leyland to mark their entry into the pre-owned vehicle market. SAMIL is living up to the mission to bring innovative digital solutions to enhance the customer experience to the next level. Through the OEMs expertise of the Commercial Vehicle Segment and our Phygital auctions platforms which include 100+ Automall network strength spread across India, we aim to create all-inclusive mobility solutions for buyers and sellers.”
Commenting on this business expansion, Mr. Sanjay Saraswat, Head – MHCV, Ashok Leyland, said, “With our aspirations to be an end-to-end mobility solutions provider, this partnership will help establish our presence in the pre-owned commercial vehicle segment. With our experience as one of the largest truck makers, this initiative will help debottlenecking the ecosystem through a consumer centric digital solution which will serve as an easy-to-use touch point for our consumers. This initiative will also help in implementation of the Scrappage Policy at the grassroot level and help us move towards a greener future.”
Speaking on the occasion, Mr. Sanjeev Kumar, Head – MHCV, Sales and Network, Ashok Leyland, said, “We are glad to associate with Shriram Automall for the used vehicle market. Our knowledge of the commercial vehicle segment and Shriram’s existing customer base in the used vehicle space, will together aim to create a larger ecosystem for customers, staying true to our brand promise of ‘Aapki Jeet. Hamari Jeet.’”.
